BMW Pivots to Fully Electric Models in Fleet Strategy

Embarking on a transformative journey, BMW asserts its leadership in the electric vehicle revolution, pivoting its fleet strategy to focus on fully electric models. This shift, underpinned by prestigious awards and key leadership changes, marks a new chapter for the automaker, as it drives towards a sustainable, electrified future in corporate mobility
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Aaron Kelly

Motoring Editor at The Executive Magazine

In a year marked by notable achievements, BMW has made significant strides in the electric vehicle (EV) sector. The Munich-based automaker, after securing three awards at the 2023 Fleet News Awards in March, has seen a reshuffle in its UK fleet leadership, expanded its electric car portfolio, and previewed its upcoming generation of vehicles.



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