Leadership evolution takes centre stage at Dentsu with the appointment of Jeff Greenspoon as Chief Global Client Officer. The strategic move establishes a dedicated position focused exclusively on global client relationships, departing from previous dual-role arrangements.
Greenspoon’s appointment arrives during a period of notable leadership transitions at the agency, bringing his extensive experience in client solutions and business development to the forefront of the organisation’s global strategy.
Leadership transformation and strategic focus
The newly created role sees Greenspoon reporting directly to Dentsu president and global CEO Hiroshi Igarashi. His mandate encompasses developing global, client-centric solutions while steering the strategy and vision for the agency’s worldwide client portfolio. The position previously existed as part of a dual role held by Jacki Kelley, who served as both CEO Americas and global CCO before departing the agency in 2023.
Greenspoon’s track record demonstrates significant achievements throughout his tenure at Dentsu. His progression through key leadership positions includes serving as CEO of the Canadian business and co-founding digital creative firm Spoke, which Dentsu acquired in 2014. Most recently, he held the position of chief business officer, Americas and global practice president, integrated solutions—a role he will maintain alongside his new responsibilities.
Strategic expertise and collaborative leadership
Hiroshi Igarashi emphasises Greenspoon’s natural curiosity and transformative approach to client challenges. His leadership style fosters collaboration across departments, while his ability to construct global networks of talent and technology delivers tangible results for clients.
The appointment showcases Greenspoon’s proven capability to identify complex client challenges and develop innovative solutions. His collaborative approach and enthusiasm for transformative solutions align with Dentsu’s focus on delivering comprehensive client services across its global network.
Organisational transitions and future direction
Recent months have witnessed several significant leadership changes at Dentsu. Michael Komasinski, former Dentsu Americas CEO, departed for ad tech firm Criteo, leaving a key position yet to be filled. The organisation continues to strengthen its expertise in specialised areas, exemplified by the recruitment of Jeffrey Bustos to develop the agency’s analytics practice for retail media.
These strategic appointments and organisational changes reflect Dentsu’s commitment to evolving its service offerings and leadership structure. The creation of a dedicated global client officer position underscores the importance of centralised client relationship management and solution development across the agency’s worldwide operations.
Looking ahead, Greenspoon’s appointment positions Dentsu to enhance its global client services through focused leadership and strategic vision. His extensive experience in digital innovation and client solutions suggests a future direction emphasising integrated service delivery and technological advancement across the agency’s worldwide operations.
