George Biggs has spent his career at the cutting edge of high-performance automotive engineering, but his latest role represents perhaps the most ambitious chapter yet. As CCO at Czinger Vehicles, Biggs is spearheading the commercial strategy for a company that has fundamentally reimagined how hypercars are designed and manufactured. With the 21C already setting production car lap records at legendary circuits including Laguna Seca, Circuit of the Americas, and Goodwood Hill Climb, Czinger has demonstrated that their revolutionary digital manufacturing approach delivers tangible performance advantages. For this exclusive interview with The Executive Magazine, Biggs shares insights into how the company’s proprietary technologies are reshaping the automotive landscape.
Having spent nearly 13 years at McLaren Automotive, where he held several key positions including Managing Director for Asia Pacific, Biggs brings unparalleled expertise in global market expansion and luxury automotive brand development. His appointment at Czinger comes at a pivotal moment, with customer deliveries of the limited-edition 21C underway and the company’s Area 21 production facility representing what many consider the future of automotive manufacturing. Through the integration of human creativity with artificial intelligence and additive manufacturing processes, Czinger is positioning itself not merely as another hypercar manufacturer, but as the architect of an entirely new industrial paradigm. Biggs’ dual responsibilities overseeing both Czinger Vehicles and sister company Divergent Technologies provide him with unique insights into how cutting-edge manufacturing technologies can transform the entire automotive sector.
Your impressive career includes nearly 13 years at McLaren Automotive, where you held several key positions. What aspects of Czinger Vehicles’ vision particularly resonated with you and led to your decision to join the team?
“Czinger Vehicles is truly pushing the boundaries of what’s possible in automotive performance. The 21C, in particular, delivers a level of performance that feels otherworldly. What really drew me in was the proprietary technology behind the car; it’s unlike anything the industry has seen before. The entire concept is revolutionary, and I believe Czinger is not just building a car but helping to redefine the future of the automotive industry.”
The 21C has already made waves in the high-performance automotive world, securing impressive lap records at Laguna Seca, Circuit of the Americas, and Goodwood. How does this performance translate to the brand’s commercial narrative?
“To succeed in the hypercar segment, an incredibly competitive space, you need a clear and compelling point of difference. The lap records we’ve achieved at Laguna Seca, COTA, and Goodwood are more than just milestones; they’re proof points that Czinger technology is not only groundbreaking but also performance-driven at the highest level. These achievements underscore that we’re not just here to participate, we’re here to lead. It speaks volumes about the team’s capability and vision. At Czinger Vehicles, we’re laser-focused on delivering a product that will be appreciated by the broader market and redefine what’s possible in this category.”
Czinger’s revolutionary approach to digital manufacturing has created quite a stir in the industry. How would you describe the advantages this brings to both the vehicles themselves and the customer experience?
“Digital manufacturing offers clear and compelling advantages to the vehicle itself. It shortens development time and enhances structural integrity, ultimately contributing to the otherworldly performance of the 21C. From a customer experience perspective, it allows buyers to become more closely involved in the development process. The level of customization we offer, particularly in the interior, is unlike anything I’ve seen from other competitors in our segment.
“Strategically, this approach means we’re not locked into the lengthy development cycles that traditional OEMs face. Rather than trying to predict where the market will be in 10-15 years, we’re able to respond to customer needs in real time. This responsiveness gives us a distinct advantage, not just in how quickly we can bring innovations to market, but also in how personally we can cater to each customer’s preferences.”
With customer deliveries of the 21C now underway, what feedback have you received from early adopters, and how does this inform your strategy moving forward?
“Early adopters are excited about two key aspects: first, the unprecedented performance of the 21C, and second, the broader concept behind the car. The most compelling feedback has been around how the underlying concept: digital, AI-driven design and advanced manufacturing, has the potential to reshape the automotive industry. This early validation gives us a high degree of confidence as we move forward. You can expect to see more performance records set and additional applications of our core technology in other elements of the vehicle. Overall, the response from our customers reinforces that we are on the right path.”
Area 21 has been described as representing the future of manufacturing. Could you tell us how this facility differs from conventional production sites? What aspects of the human-AI collaboration and additive manufacturing processes do you find most revolutionary, and how do these innovations impact what you can offer to clients?
“Area 21 is truly a factory of the future. It’s designed to integrate the most exciting innovations from across the automotive industry with our proprietary digital manufacturing technologies. The facility brings together these two critical elements in one place, enabling us to maximize the benefits of both. Area 21 is entirely product-agnostic, unlike traditional production sites, meaning it’s not tied to a specific vehicle platform. This flexibility allows us to apply the latest advancements in digital manufacturing to a variety of vehicle programs. As a result, the site is more agile, significantly faster, and delivers a level of quality I believe is among the highest I’ve seen in the industry.
“The human-AI collaboration is perhaps the most revolutionary aspect. Through the Divergent Adaptive Production System (DAPS), we combine the power of AI-driven design and manufacturing with the creativity and skill of some of the most talented engineers in the world. This partnership doesn’t replace human ingenuity; it enhances it. Our system empowers engineers to push boundaries and bring to life ideas that may have previously been impossible to execute. For our clients, this means we can deliver highly customized, focused, and innovative vehicles that represent a true fusion of cutting-edge technology and human creativity. It’s unlike anything else in the industry.”
You’re taking on dual responsibilities with both Czinger Vehicles and Divergent Technologies. How do these complementary roles allow you to create synergies across both organisations?
“My roles at both Czinger Vehicles and Divergent Technologies allow me to operate with a deep understanding of the full potential of the Divergent Adaptive Production System (DAPS). This insight is incredibly valuable as we implement this revolutionary system within the hypercar space. It creates a seamless bridge between the technology platform at Divergent and the product execution at Czinger.
“Having visibility into both sides enables me to align our strategic vision and ensure that the innovations developed at Divergent are integrated effectively into Czinger’s vehicles. It also allows for faster feedback loops and tighter coordination between engineering, production, and commercial teams, unlocking synergies that would be much harder to achieve without this close connection between the two organizations.”
Having overseen global expansion efforts in your previous role, particularly in Asia Pacific, what opportunities do you see for Czinger in international markets?
“At present, Czinger is primarily focused on the U.S. market, which remains the largest in the world for high-performance vehicles. The demand and attention we’re receiving from U.S. customers has been exceptional, and our immediate priority is meeting that demand with the level of service and experience that matches the innovation of the 21C.
“That said, the opportunities for international growth are incredibly exciting. We’ve already established a dealer network of 19 worldwide and are receiving strong interest from potential partners in all corners of the globe. What’s most important to us is ensuring that we deliver a world-class, groundbreaking experience that aligns with the innovative nature of the car itself. As we identify the right partners who share our vision and values, you will certainly see Czinger expanding its presence globally. There’s much more to come on that front.”
The 21C is described as giving “a small preview of what harnessing the power of digital manufacturing can achieve.” Could you share a glimpse of what we might expect from Czinger’s future models?
“I’m afraid you’ll have to wait a little longer for the full picture, but I can assure you that we’re working on truly revolutionary developments. What we’re building takes everything we accomplished with the 21C and pushes it even further.
“The future of Czinger will continue to challenge and redefine the hypercar paradigm. We’re not just evolving; our next steps will accelerate innovation and push the limits of what’s possible in both performance and manufacturing. Expect Czinger to continue leading the charge in reshaping what a hypercar can be.”
The automotive landscape is evolving rapidly. How does Czinger’s approach to design and manufacturing position the company for long-term success in this changing environment?
“Czinger’s approach to design and manufacturing is not about making incremental improvements; it’s about driving revolutionary change. Digital manufacturing enables us to leap forward as a company and, more broadly, to help accelerate the entire industry into the era of the digital industrial revolution.
“At its core, Czinger exists to lead this transformation, not simply to respond to it. Our technology allows us to adapt quickly to customer needs, deliver more personalized vehicles, and continuously optimize every element of performance and production. This responsiveness and precision are foundational to our long-term success. We’re not following the evolution of the industry; we’re shaping it.”
With your wealth of experience in the high-performance automotive sector, what personal mark do you hope to leave on Czinger Vehicles as you help write this next chapter?
“We’re truly at the beginning of something extraordinary. Czinger Vehicles is poised to become a defining company in the automotive industry, not just within the high-performance segment, but across the entire sector. High-performance is a particularly exciting space because it allows you to push the boundaries of innovation to the absolute limit and show the world what’s possible when you combine cutting-edge technology, bold ambition, and hard work.
“My goal is to help establish Czinger as the hypercar and supercar maker of choice, an iconic American brand that reflects the passion, performance, and creativity of its home market. The U.S. is the largest automotive market in the world, and I believe it deserves a supercar brand that lives up to that legacy.
“Beyond that, I’m incredibly proud to be helping lead the performance side of what we see as the next industrial revolution, driven by digital manufacturing. I hope to leave a lasting mark not just on Czinger but on the broader evolution of the industry.”