| Fashion & Style

Fernando Alonso Unveils BOSS x Aston Martin 24 Collection

Introducing the BOSS x Aston Martin 2024 capsule collection, where unparalleled luxury meets high-performance innovation. This exceptional collaboration, fronted by Fernando Alonso, seamlessly blends BOSS's sartorial sophistication with Aston Martin's automotive excellence. The result is a collection that promises to redefine luxury fashion with its unique combination of style and engineering prowess

Aaron Kelly

Motoring Editor at The Executive Magazine

The intersection of high fashion and high-performance automotive design has been masterfully achieved with the launch of the inaugural BOSS x Aston Martin capsule collection. This collaboration marks the first confluence of the esteemed fashion house BOSS and the ultra-luxury sports car brand Aston Martin, promising a fusion of elegance and enginee...

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