GlobalLogic has appointed LuJean Smith as Chief Marketing Officer, a strategic hire aimed at expanding the company’s reach during a period of unprecedented growth in AI-driven transformation. With 30 years in senior marketing and communications roles across major technology organisations, LuJean joins with a deep understanding of how to position complex technology solutions in competitive global markets. Her arrival comes as generative, agentic and physical AI shifts from experimental projects to operational priority, creating a strong need for partners who can deliver tangible results.
LuJean reports directly to President and CEO Srini Shankar and will oversee marketing strategy, brand development, and communications for GlobalLogic’s VelocityAI platform. Her brief extends beyond raising the company’s profile; she is responsible for articulating the strategic advantages of operating within the Hitachi Group, ensuring clients understand the value of integrated, AI-powered digital engineering solutions.
A Proven Track Record in Tech Leadership
LuJean’s career spans leadership positions at some of the world’s most influential technology and consulting firms. At GE, Siemens, Accenture and Cognizant, she played a key role in positioning organisations to win market share during periods of rapid technological change. She brings a rare ability to simplify complex solutions, creating narratives that resonate with senior decision-makers while highlighting measurable business value.
Her appointment aligns with significant market momentum. Across industries, organisations are moving beyond pilot projects into full-scale AI integration, creating strong demand for partners capable of embedding advanced capabilities without disrupting operations.
“Joining GlobalLogic comes at such a pivotal time. Enterprises across industries are moving rapidly from AI experimentation to scaled adoption, and the company is well-positioned to help them achieve tangible outcomes.”
LuJean Smith, Chief Marketing Officer, GlobalLogic
Turning Marketing Into a Growth Engine
A major component of LuJean’s mandate is to transform marketing into a key driver of growth. She will lead multi-channel campaigns to raise awareness of VelocityAI while ensuring messaging communicates value to executives navigating complex AI decisions. Her role balances brand development with tangible client outcomes, all within the context of the Hitachi Group’s ecosystem
“LuJean is a proven strategist and an award-winning, transformative leader whose extensive experience will be invaluable as we continue to scale our impact.”
Srini Shankar, President and CEO, GlobalLogic
LuJean’s appointment coincides with broader leadership changes within GlobalLogic. Sumit Sood has moved into the newly created role of Chief Synergy and Transformation Officer, Vikas Kaul has been appointed Chief People Officer, and Ethan Matyas and Vishal Anand have joined the executive team. Together, these changes strengthen the organisation’s capabilities across delivery, innovation and global reach, while ensuring marketing leadership complements operational and strategic priorities.
Showcasing Velocity AI
VelocityAI will be central to LuJean’s strategy. The platform offers end-to-end AI-powered solutions spanning generative, agentic and physical AI applications, enabling enterprises to integrate advanced intelligence into products, platforms and operations. LuJean will focus on outcomes and results rather than technical specifications, creating a clear distinction between GlobalLogic and competitors making broad claims of AI expertise.
Being part of the Hitachi Group provides additional advantages. LuJean has highlighted the “unparalleled strength and synergy” of the relationship, offering access to industrial expertise, technological resources and long-established client networks that few independent firms can match.
“Operating within the Hitachi Group provides GlobalLogic with unmatched capabilities and reach. It allows us to combine deep technical expertise with broader industrial and digital resources, delivering real value to clients.”
LuJean Smith, Chief Marketing Officer, GlobalLogic
Since 2000, GlobalLogic has been at the forefront of digital engineering, with expertise in product design, complex engineering, AI implementation and data-driven platforms. LuJean’s role is to amplify the firm’s reputation while expanding into new markets and highlighting outcomes for forward-thinking clients implementing AI solutions. By leveraging the company’s history of innovation, proven methodologies and successful client case studies, she can build credibility in industries moving quickly toward AI adoption.
Driving Growth and Market Impact
As AI reshapes the digital engineering landscape, differentiating real capability from marketing rhetoric is increasingly critical. LuJean’s experience across multiple technology and consulting organisations equips her to communicate what sets GlobalLogic apart, ensuring messaging reflects genuine expertise and commercial value.
“This is a chance to tell the company’s powerful story at a pivotal moment for the industry. I’m excited to help shape how enterprises experience AI transformation and highlight the value GlobalLogic brings through VelocityAI.”
LuJean Smith, Chief Marketing Officer, GlobalLogic
LuJean’s arrival marks a decisive step in GlobalLogic’s next growth phase. Her focus will be on elevating brand awareness, articulating VelocityAI’s unique strengths, and converting market interest into sustained business growth.