In a significant move to rejuvenate its brand and stimulate growth, Gucci, a cornerstone of the Kering luxury group, has welcomed Stefano Cantino into the fold as Deputy CEO. Cantino, previously the marketing chief at Louis Vuitton, joins Gucci during a critical phase of transformation, working alongside CEO Jean-François Palus and creative director Sabato de Sarno.
Stefano Cantino brings a wealth of experience in luxury brand management to Gucci. His impressive career trajectory includes a formative tenure at Prada, where he ascended to a top communications role before assuming the position of chief executive for the French market. His most recent role at Louis Vuitton saw him managing a broad communications strategy for the brand, now valued at €20 billion annually. His accomplishments at Vuitton include orchestrating high-profile events such as Pharrell Williams’ debut on Paris’ Pont Neuf and managing large-scale, museum-style exhibitions.
This strategic hire marks a pivotal moment for Gucci as the brand seeks to enhance its image and product offerings under the guidance of its new leadership team. With Kering’s stalwarts—CEO Jean-François Palus, creative director Sabato de Sarno, and Kering deputy CEO Francesca Bellettini—at the helm, Gucci is poised to refine its brand ethos towards a more upscale, enduring appeal. The challenge remains to merge this refined focus with dynamic marketing strategies that rekindle consumer interest and engagement with the brand.
