In a landmark showcase at London Fashion Week, the Helen Anthony AW24 collection emerged as a testament to the innovative spirit of the brand, under the stewardship of the acclaimed tailor and designer, Naeem Anthony. This collection is not merely a continuation of Anthony’s dedication to the art of tailoring but a bold stride into the realms of freedom, gender diversity, and avant-garde fashion.
The essence of the collection lies in its reverence for traditional tailoring, a craft that Anthony has mastered and is widely recognised for. Yet, it transcends these foundations, embracing a progressive ethos that melds heritage with contemporary sensibilities and an unyielding sense of individuality. The designs bring to the forefront an audacious femininity, characterised by pronounced shoulders that sculpt a distinctly modern silhouette, further enriched by an eclectic mix of textures.
Helen Anthony’s commitment to excellence is evident in its in-house design of luxurious fabrics and yarns, proudly produced within the UK. The collection’s colour palette—spanning vibrant yellow, red, blue, green, pink, and white—pays homage to Naeem’s rich cultural background and his affection for Scotland, where much of the fabric is sourced. The incorporation of cashmere, wool, satin, and mesh into meticulously tailored pieces showcases a range that includes everything from expansive long coats to chic cropped jackets, complemented by flared trousers and statement oversized bags.
A notable highlight is the collection’s integration of hand-knitted multi-coloured crochet details, a result of Helen Anthony’s collaboration with the Yorkshire-based Laxtons Yarn. This partnership not only celebrates the legacy of bespoke tailoring but also propels it forward, challenging conventional boundaries with every stitch.
About Helen Anthony
Established in 2015 by Naeem Anthony, Helen Anthony is a brand that bears the legacy of its founder’s great grandmother, Helen Thomas, and his own surname. It was Thomas who first nurtured Naeem’s flair for tailoring, imparting the fundamental skills that would define his career. The brand epitomises a blend of modernity and tradition, characterised by a bold use of color and pattern, crafted from luxury natural fibres sourced within the UK. Helen Anthony stands as a beacon of individualism in fashion, offering pieces that are as timeless as they are daring.
