How Generative AI is Transforming Customer Service

Generative AI is rapidly redefining the landscape of customer service, offering unprecedented levels of personalisation and operational efficiency. At Disrupt 2024, industry leaders and technology experts gathered in Madrid to explore the transformative power of Gen AI. This groundbreaking event, hosted by Sabio Group, illuminated both the vast opportunities and the challenges posed by this revolutionary technology
Picture of Elizabeth Jenkins-Smalley

Elizabeth Jenkins-Smalley

Editor In Chief at The Executive Magazine

Generative Artificial Intelligence is revolutionising how brands engage with customers and optimise internal operations to deliver personalised and efficient services. This transformation was a focal point at Disrupt 2024, Sabio Group’s premier event on customer (CX) and employee (EX) experience. Held in Madrid, this event convened industry leader...


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