Business, Podcast

Podcast: AI & Brand Trust with Virgin Group Global Head of Digital

Former Virgin Group Global Head of Digital Alex Hunter joins Kat Finch on the ServiceNow Executive Circle podcast to discuss the evolving landscape of customer experience in an AI-driven world. Drawing from his experience launching Virgin America and advising contemporary brands, Hunter explores how businesses can harness artificial intelligence to enhance rather than replace human connection

Elizabeth Jenkins-Smalley

Editor In Chief at The Executive Magazine

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Alex Hunter on Trust, AI, and Brand Loyalty in the Age of Automation

In this episode of the ServiceNow Executive Circle podcast, Kat Finch sits down with Alex Hunter — global brand expert and former Global Head of Digital at Virgin Group — for a fast-paced, deeply insightful conversation on customer experience, AI, and why brand trust still matters more than ever.

Drawing on stories from his time launching Virgin America to helping brands today navigate generative AI, Alex urges businesses to start with the problem, not the platform. He explores how AI can be used to deepen human connection, not dilute it, and why the brands that succeed are those that focus on making life easier — not noisier — for their customers. Whether you’re in marketing, digital, or C-suite leadership, this is a masterclass in keeping brand experiences human at a time when everything feels increasingly automated.

ServiceNow EXECUTIVE CIRCLE is a community of industry experts, visionaries and leaders who activate and shape business strategy from the world’s most innovative organisations. Explore events, networking opportunities, articles and podcasts here.