Maserati MSG Racing has declared a compelling partnership with Bianchet, blending the spheres of Haute Horlogerie and motorsport. This collaboration, sparked by a profound passion and a shared ambition to innovate, heralds a new chapter in luxury and custom performance. It signifies more than a mere alliance between two brands; it is a confluence of shared ideals of elegance, style, and superior performance, crafted to surpass the highest expectations.

The partnership is driven by a mutual commitment to redefine excellence in both motorsport and high-end watchmaking, emphasising an unwavering focus on superior engineering and aesthetic precision. This is evidenced by the collaborative development of two distinct limited edition watches, each incorporating the iconic Trident emblem and the distinctive colours and logo of Maserati MSG Racing.

The design of these timepieces reflects the storied heritage of Maserati in motorsport and the brand’s iconic 1950s era. Each watch showcases Bianchet’s utilisation of the Golden Ratio in the crafting of its cases and movements, underscoring the brand’s meticulous attention to precision and aesthetic balance. As Bianchet cements its position as a frontrunner in luxury watchmaking, it continues to epitomise contemporary elegance, advanced technology, and meticulous craftsmanship.

The watches, particularly the Flying Tourbillon B 1.618 Grande Date Carbon and the Hybrid version, feature robust materials such as high-density carbon composite enriched with titanium, and a design that withstands substantial physical stress—up to 5000 G shock resistance and 10 ATM of water pressure. These attributes are complemented by the watches’ sporty rubber lines and sleek, coloured accents, hallmarks of Bianchet’s inspired by Italian design.

At the heart of these masterpieces is a skeleton movement, incorporating a flying tourbillon made entirely of titanium and a big date function, illustrating the zenith of horological craftsmanship. These timepieces are meticulously constructed, finished, and assembled in Switzerland, reflecting the pinnacle of artisanal precision.

With this alliance, Maserati MSG Racing not only introduces Bianchet as its Official Timekeeping Partner but also extends an exclusive motorsport experience to its clients. This includes visits to Maserati MSG Racing’s headquarters in Monaco, interactions with the team’s drivers, and sessions on a state-of-the-art racing simulator, offering clients a firsthand glimpse into the world of Formula E racing.

Chairman & Principal Owner of Maserati MSG Racing, Scott Swid, expressed his enthusiasm for the partnership, noting, “Collaborating with Rodolfo, a spirited entrepreneur, and his talented team at Bianchet on these exquisite, limited-edition watches has been a journey of discovery. It’s clear that we share a passion for innovation and the relentless pursuit of perfection, be it on the racetrack or in the meticulous hands of their craftsmen.”

Rodolfo Festa Bianchet, CEO and founder of Bianchet, echoed these sentiments, stating, “We are thrilled to start this exciting collaboration with Maserati’s MSG Racing team, joining forces in the name of style, engineering excellence, and sustainability. We fully align in our search for perfection, balance, and respect, and we’re happy to provide our clients with an exclusive timepiece and Formula-E experience.”

This partnership between Maserati MSG Racing and Bianchet not only sets a new standard in the fusion of automotive and horological innovation but also strengthens their commitment to sustainability, showcasing their dedication to environmental stewardship and sustainable development in high-performance arenas.