Merkle, a renowned data-driven customer experience management firm, has unveiled its novel global accelerator for Salesforce Commerce Cloud, setting the stage for brands to swiftly transition to a contemporary composable, API-centric architecture. This initiative, engineered in collaboration with Contentful and Magnolia, enhances the capabilities of Salesforce Commerce Cloud, facilitating seamless integration with elite enterprise content management platforms globally.
This strategic move amplifies Merkle’s global prowess in deploying eCommerce technology. The alliance with Contentful and Magnolia empowers businesses to seamlessly integrate enterprise-grade headless content management functionalities with Salesforce Commerce Cloud. The new accelerator is a catalyst for reducing the time to market, establishing a future-proof technology framework, and fostering innovation in consumer front-end experience. It provides a robust platform for brands to manage front-end site experience and web content alongside user experience functionalities, thereby minimising the initial front-end development workload required to adopt a headless architecture.
Holden Bale, the Global Head of Experience & Commerce at Merkle, highlighted the significance of this initiative, stating, “Launching our global composable accelerator for Salesforce with Contentful and Magnolia is a significant milestone for Merkle. We’ve done a great deal of work in the content and commerce space, especially around modern API-led eCommerce and experience architectures. But the challenge of technology modernisation for many brands has been the complexity of implementation and the realisation of true value for their business and consumers. Our new accelerator provides a comprehensive solution to reduce risk and cost centered around two of the best modular enterprise content management systems in the world. This accelerator reaffirms Merkle’s commitment to delivering exceptional customer experiences and driving business growth.”
The accelerator amalgamates Merkle’s expertise in Salesforce Commerce Cloud with modern content management platforms Contentful and Magnolia, all underpinned by Merkle’s global design system to hasten design processes and offer top-tier brand experience components. This comprehensive setup furnishes businesses with the requisite tools to craft and deliver unparalleled digital commerce experiences, while curtailing costs and the timeframe to implement composable architectures. Moreover, it is tailored to aid brands in delivering captivating, real-time commerce experiences on an international scale.
Michael Affronti, the General Manager of Salesforce Commerce Cloud, expressed his enthusiasm regarding this venture, stating, “At Salesforce, we take great pride in powering flexible, digital commerce experiences for some of the world’s most successful brands. As headless architectures continue to evolve in service of exceptional customer experience, we’re evolving with it, and we are thrilled to see Merkle’s investment in this space too — reducing complexity and accelerating time to value for brands.”
Tim Brown, CEO of Magnolia, remarked, “As an early pioneer of composability, we’ve seen the market moving steadily towards the understanding that an enterprise needs more than an off-the-shelf digital platform. We’re excited to support the new global commerce accelerator for Salesforce Commerce Cloud, helping our users get past trade-offs in functionality, flexibility, and cost to focus on fully integrated customer experiences and faster digital delivery.”
Lastly, Steve Sloan, CEO of Contentful, noted, “Today, content is the customer experience, and composable content is what enables brands to elevate digital experiences and provide them at scale. This partnership with Merkle is a reflection of our dedication to helping enterprises transition to modern, composable solutions to compete in this digital-first world and help brands go to market faster.”