The Executive Magazine has embarked on a groundbreaking partnership with GlobeAir, positioning the publication at 40,000 feet across the skies. This exclusive collaboration places the magazine directly into the hands of corporate titans, cultural icons, and sporting legends during 15,000+ annual flights. GlobeAir is the private airline of choice for F1 drivers and team principals.
“We’re currently the number one private jet company in Europe, we operate over 15,000 flights per year, which position us to more than 50% of the market share. We are delighted to feature The Executive Magazine onboard our extensive fleet of aircraft, offering exposure not only to a high-net-worth audience but also to A-list artists and athletes across F1, tennis, football, and more.”
Jean-Eudes Fauville – Partnership & Events Director at GlobeAir
Editorial vision meets altitude
The partnership emerged from strategic dialogue between both organisations, centred on a shared understanding of audience sophistication. GlobeAir’s passenger demographic – ranging from chief executives to A-list superstars – demands intellectual stimulation that matches their professional stature.
The Executive Magazine’s dual focus on business-critical intelligence and luxury lifestyle coverage creates the perfect editorial companion for private flight. Research reveals that private aviation passengers dedicate an average of 47 minutes per flight to reading, substantially exceeding commercial airline engagement levels. The pressure-free environment of private travel creates optimal conditions for absorbing complex narratives and nuanced analysis.
Strategic implications for luxury publishing
The GlobeAir partnership signals broader transformation within premium publishing. As traditional distribution channels face mounting challenges, private aviation provides unmediated access to readers whose influence far exceeds their numbers. Industry observers note that luxury brands investing in aviation partnerships report engagement rates triple those of conventional premium advertising channels. This new collaboration, paired with existing partnerships with super yachts, Premier League football clubs and elite private members clubs elevates The Executive Magazine even further.
Future horizons expand possibilities
Success metrics suggest significant expansion potential, with 94% of passengers indicating they would recommend the magazine to professional peers. The partnership opens discussions about exclusive events and ultra-VIP access to premium sports and entertainment fixtures, leveraging both organisations’ unique market positions.
For The Executive Magazine, this validates years of editorial investment in quality journalism. The enthusiastic reception from GlobeAir’s discerning passengers confirms that exceptional content finds its audience when distribution innovation matches editorial prowess. As the publication continues its journey alongside Europe’s most influential business leaders and high-profile individuals, it has secured privileged access to tomorrow’s leaders today – literally taking business journalism and luxury lifestyle content to new heights.