The Strategic Imperatives for Generative AI Efficacy

In an era where generative AI reshapes the business landscape, mastering its potential demands strategic acumen and a deep understanding of the human-technology interplay. David Irvine of ServiceNow UKI illuminates the path to success through a balanced approach and robust foundational processes
Picture of Elizabeth Jenkins-Smalley

Elizabeth Jenkins-Smalley

Editor In Chief at The Executive Magazine

In a discourse with David Irvine, Senior Director of Customer Service Solutions at ServiceNow UKI, the conversation pivots to the nuanced approach required for generative AI to yield its full potential. This involves a judicious mix of human insight and technological prowess, underpinned by robust foundational processes.

In an era where generat...


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