Technics announces the launch of the SL-1200M7B, a special-edition turntable born from a collaboration with Automobili Lamborghini. This exclusive model is based on the widely acclaimed SL-1200MK7/SL-1210MK7 DJ turntables, renowned for their exceptional performance and popularity over the years.
The SL-1200M7B includes a vinyl record that captures the distinctive V12-engine sounds of six Lamborghini super sports cars, accompanied by a slipmat and stickers featuring exclusive designs. Global sales are set to commence in July 2024.
A Shared Passion for Unforgettable Experiences
Technics and Automobili Lamborghini, despite operating in distinct markets, share a common ethos over their 60-year histories. Both brands are dedicated to technological innovation and unique design, striving to provide customers with unparalleled experiences. Their commitment to excellence and meticulous approach to manufacturing underpin their collaborative spirit.
Sound plays a pivotal role in both brands’ identities. Lamborghini’s exhilarating engine sounds and Technics’ superior audio solutions both aim to deliver auditory experiences that deeply resonate with enthusiasts. This collaboration stems from their shared commitment to exceptional sound quality.
Technics for Automobili Lamborghini SL-1200M7B
The SL-1200M7B incorporates the core functionalities of the SL-1200MK7/SL-1210MK7 models, with design elements inspired by Lamborghini’s iconic Y-shape pattern. The turntable is available in three colours—Orange, Green, and Yellow—reflecting Lamborghini’s most iconic livery.
Purchasers of the SL-1200M7B will receive an exclusive vinyl record featuring the engine sounds of six Lamborghini V12-engine super sports cars, including:
• 400GT 2+2
• Miura SV
• 25th Anniversary Countach
• Diablo 6.0 SE
• Murciélago LP 640
• Revuelto
The vinyl is a picture disc showcasing the tire of Lamborghini’s latest model, the Revuelto, allowing customers to enjoy the engine sounds as the tire design spins on the turntable. Additionally, buyers will receive a slipmat and two stickers adorned with the Automobili Lamborghini and Technics logos.
Automobili Lamborghini: A Legacy of Innovation
Founded in 1963, Automobili Lamborghini is headquartered in Sant’Agata Bolognese, Italy, and is celebrated for producing some of the world’s most coveted super sports cars. Lamborghini’s legacy is defined by its groundbreaking engine designs and visionary aesthetics. Over its 60-year history, the brand has created iconic models such as the 350 GT, Miura, Espada, Countach, LM 002, Diablo, Murciélago, and Aventador, along with limited series like the Reventón, Sesto Elemento, Veneno, Centenario, Sián FKP 37, and the Countach LPI 800-4.
Lamborghini is committed to a sustainable future, with plans to hybridise its entire range by 2024 and introduce a fully electric model in the latter half of the decade, all while maintaining its core values and brand identity.
Technics: Revolutionising Audio Technology
Technics was established in 1965 and has since been at the forefront of audio innovation. Starting with the Technics 1 speaker, the brand has developed revolutionary audio products and technologies, including amplifiers, players, and tuners. The direct-drive turntable, in particular, revolutionized the industry and laid the foundation for the DJ and club music scenes. Today, Technics continues to lead the market, catering to both analog and digital audio enthusiasts.
Key Features of the SL-1200M7B
• Coreless direct drive motor ensuring stable rotation and powerful torque
• Highly sensitive tonearm for precise signal reading from the record groove
• Two-layer platter structure enhancing vibration damping
• High-rigidity cabinet and damping insulator to minimise vibrations
• Adjustable starting torque and brake speed
• Accurate pitch control for stable pitch adjustments
• Reverse play function for versatile DJ styles
• Long-life LED stylus illuminator
