MiQ has recently appointed Zuzanna Gierlinska as its new Chief Commercial Officer (CCO), a move that signifies the company’s ongoing commitment to strengthening its leadership team with seasoned industry experts. Gierlinska, a prominent figure in the digital marketing ecosystem, brings over two decades of experience to MiQ, reinforcing the company’s strategic ambitions in the programmatic media space.
Before joining MiQ, Gierlinska held the position of Chief Solutions Officer at GroupM Nexus. During her tenure, she was instrumental in shaping the commercial strategy for GroupM Nexus Media Solutions. Her efforts in developing the roadmap for future solution development played a crucial role in advancing the company’s market positioning. Her leadership in this role not only underscores her deep expertise in the field but also her ability to drive innovation in complex, fast-paced environments.
In a statement shared on LinkedIn, Gierlinska expressed her enthusiasm about her new role at MiQ. “I am super excited to announce that I have joined MiQ, where my values are not just acknowledged but celebrated. This is my first week on the job as Chief Commercial Officer, UK, and I can’t wait to get stuck in,” she said, highlighting her anticipation to contribute to MiQ’s dynamic culture.
Gierlinska’s career trajectory is marked by her strategic leadership across various facets of the digital marketing industry. Her extensive background includes key roles at globally recognised companies such as Google, SilverBullet Data Services, and The Washington Post. This breadth of experience across AdTech, MarTech, Platform, Publisher, and Media Agency environments has equipped her with a comprehensive understanding of the digital landscape, making her an invaluable addition to MiQ.
Reflecting on her decision to join MiQ, Gierlinska emphasised the importance of aligning personal values with professional pursuits. She shared insights from her career search, which she embarked on with a clear focus on three core values: passion, people-centricity, and creativity. These values guided her evaluation of potential opportunities and ultimately led her to MiQ, a company known for its commitment to innovation and employee well-being.
MiQ, since its inception in 2010, has maintained a mission to lead the programmatic industry with a strong emphasis on delivering first-class service and performance. Gierlinska’s alignment with these principles was evident during her discussions with MiQ’s co-founder, Gurman Hundal. She noted the company’s unwavering dedication to motivating its teams and fostering a positive work environment, factors that played a significant role in her decision to join.
The appointment of Gierlinska as CCO comes at a pivotal time for MiQ, as the company continues to push the boundaries of innovation in technology, data, and AI. Her ability to harness creativity and drive growth will be crucial as MiQ navigates the increasingly complex and fragmented media landscape. Gierlinska’s commitment to authenticity and purposeful leadership is expected to further elevate MiQ’s position as a leader in the industry.
Expressing her excitement for the future, Gierlinska remarked on MiQ’s culture of challenging the status quo and its investment in empowering employees to stretch their potential. She views her new role not just as a career move, but as an opportunity to make a meaningful impact while staying true to her values.
As MiQ continues to expand its influence in the programmatic industry, the addition of Zuzanna Gierlinska to its executive team marks a significant step in the company’s growth strategy.