Author name: Alice Weil

In an age where businesses are called to do more than just turn a profit, a revolutionary movement has emerged – the B Corp phenomenon. With the world’s gaze turning toward environmental and social responsibility, companies are seeking a higher standard of excellence. Join us as we unravel the transformative journey of becoming a B Corp, where commitment to purpose intertwines with prosperity, setting a new benchmark for corporate success

In a swift tale of digital ascent and unexpected descent, Meta’s Threads App has traversed the gamut of social media fame. From skyrocketing registrations to a jaw-dropping 79% plummet in engagement, the app’s trajectory is a compelling saga of highs and lows that leaves industry watchers intrigued and investors cautious

In a noteworthy move echoing a broader transformation under Elon Musk’s stewardship, X, the rebranded version of Twitter, has announced a significant departure from its time-honoured advertising strategies

Guillaume Pousaz, the billionaire brain behind Checkout.com, breaks new ground by stealthily unveiling Pousaz Philanthropies—a groundbreaking foundation on a mission to revolutionise education for children

The key to unlocking the success of enterprises lies in the art of strategic B2B PR. Flo Powell, Joint Managing Director at Midnight Communications, unveils the secrets behind navigating the challenges faced by today’s executives.

A decision that sent shockwaves through the social media universe, Elon Musk’s bold move to transform the troubled platform into “X” has left the industry scratching their heads. We unravel the reasons why this is a bad move for the brand, and the future implications it may have for the platform.