Author name: Molly Ferncombe

Features Editor at The Executive Magazine

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‘Always On’ Influencer Engagement Drives B2B Success

According to TopRank Marketing’s 2025 B2B Influencer Marketing Research Report, organisations that maintain continuous, “always-on” influencer relationships are 17 times less likely to see their programmes fail. With insights from Ann Handley and IBM’s Ryan Bares, the study reveals that sustained collaboration, executive support, and long-term investment consistently outperform short-term, campaign-based influencer strategies in driving measurable B2B success

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How Authentic Influence is Reshaping B2B Strategy

Studies from TopRank Marketing, SociallyIn, and the Influencer Marketing Hub show that digital advocacy has become a strategic imperative for B2B organisations. With 85% of firms adopting these strategies, £5.78 return per £1 invested, and 8.4x Earned Media Value, authentic voices and micro advocates are transforming engagement, building trust, and delivering measurable commercial results across industries

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The End of Online Search as we Know it

The era of clicking through search results is ending. Artificial intelligence now delivers answers directly, fundamentally transforming how brands achieve digital visibility. Success no longer depends on attracting website visitors, but on establishing credibility with AI algorithms that determine which sources merit inclusion in their curated responses. Petra Smith, Managing Director at award-winning consultancy Squirrels&Bears, reveals how this shift demands a complete reassessment of digital strategy. From the decline of traditional SEO to the rise of AI-validated authority, this exclusive contribution for The Executive Magazine examines the strategic imperatives for organisations navigating search’s new landscape

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AI Cutting Global Emissions by 5.4 Bn Tonnes

Research from the London School of Economics and Systemiq shows AI could reduce global emissions by 3.2–5.4 billion tonnes by 2035. By optimising renewable energy grids, accelerating alternative protein adoption, and improving mobility efficiency, AI delivers net climate benefits. Innovations such as Google DeepMind and AlphaFold exemplify its potential to drive measurable emission reductions

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Ralph Lauren Launches AI Personal Styling Assistant

Ralph Lauren announces the launch of Ask Ralph, an artificial intelligence-powered shopping companion that brings the personal stylist experience directly to consumers’ mobile devices. Using Microsoft’s Azure OpenAI technology, the platform delivers curated outfit recommendations through natural, conversational interactions, transforming how consumers discover and engage with the brand’s iconic collections on mobile devices

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AI Transforms Digital Currency Development

Artificial intelligence is transforming how cryptocurrencies are designed and deployed. Research led by a senior developer at Adobe Systems, in collaboration with Bangladesh’s leading universities, demonstrates that AI can autonomously create digital currencies, enforce advanced security protocols, and manage blockchain networks that promise faster development, enhanced security, and financial systems that adapt seamlessly to evolving markets and regulations

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The AI Edge Every Business Needs in Customer Service

Recent McKinsey research reveals how organisations achieve remarkable results through intelligent automation, with some reducing service interactions by 40-50% whilst doubling customer self-service adoption rates. The research estimates that global banking alone could unlock up to $1 trillion in additional annual value through AI technologies, with customer service transformation representing a significant portion of this opportunity across multiple industries

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How Successful Leaders Master AI Implementation

Fresh insights from MIT reveal that success in AI isn’t about chasing the newest technology or building complexity for its own sake. The most effective organisations leverage external expertise, embed AI deeply into workflows, and empower front-line managers to make decisions. By following this playbook, they consistently convert AI investments into measurable business impact, while others remain stuck in perpetual experimentation

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The Executive’s Guide to Elite Pilates

For executives who demand measurable returns on every investment, Pilates delivers tangible gains in both physical performance and mental focus. From Notting Hill’s discreet Pilates in the Clouds and Nobu Pilates in Marylebone, to Dubai’s HWH Studio overlooking the Arabian Gulf and Manchester’s pioneering Health Lab with infrared technology, these spaces redefine what a fitness destination can be

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