Author name: Molly Ferncombe

Features Editor at The Executive Magazine

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Leading the Agentic AI Revolution

QuantumBlack’s latest analysis shows AI agents now complete complex tasks twice as fast as a year ago, signalling a major shift in enterprise performance. HSBC, Unilever and Rolls-Royce are among the organisations already experimenting with agentic systems to accelerate compliance, innovation and engineering insight, evidence that corporate AI adoption is moving rapidly from theory to practice

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With AI, Being First Doesn’t Matter. Being Bold Does

Whilst 95% of AI pilots crash and burn, delivering no economic value, a select few organisations are achieving extraordinary breakthroughs—slashing operational times from hours to minutes and unlocking entirely new revenue streams. The difference isn’t technological prowess or timing; it’s the courage to abandon incremental thinking and completely reinvent core business processes. As ServiceNow’s Matt Higham warns, companies clinging to cautious experimentation whilst competitors embrace radical transformation may find themselves in an impossible position: not just behind the curve, but permanently left behind

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‘Always On’ Influencer Engagement Drives B2B Success

According to TopRank Marketing’s 2025 B2B Influencer Marketing Research Report, organisations that maintain continuous, “always-on” influencer relationships are 17 times less likely to see their programmes fail. With insights from Ann Handley and IBM’s Ryan Bares, the study reveals that sustained collaboration, executive support, and long-term investment consistently outperform short-term, campaign-based influencer strategies in driving measurable B2B success

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The Hidden Influence Behind Digital Transformation

A study by TU Dortmund University and the University of Passau reveals that non-executive directors significantly shape how companies respond to technological change. Prof. Dr. Graf-Vlachy highlights that the right mix of networks and cognitive flexibility can accelerate digital transformation, while entrenched expertise can slow it, showing that boards are as pivotal to innovation as CEOs

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How Authentic Influence is Reshaping B2B Strategy

Studies from TopRank Marketing, SociallyIn, and the Influencer Marketing Hub show that digital advocacy has become a strategic imperative for B2B organisations. With 85% of firms adopting these strategies, £5.78 return per £1 invested, and 8.4x Earned Media Value, authentic voices and micro advocates are transforming engagement, building trust, and delivering measurable commercial results across industries

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Leveraging User-Generated Content for Business Growth

In B2B marketing, authentic voices now speak louder than polished campaigns. Research from Stackla, Nielsen, and Sprout Social shows that 92% of consumers trust organic content, 84% trust recommendations from known individuals, and employee-shared content converts seven times more frequently. From client stories to peer-led webinars, genuine insights and measurable results are reshaping purchasing decisions

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The End of Online Search as we Know it

The era of clicking through search results is ending. Artificial intelligence now delivers answers directly, fundamentally transforming how brands achieve digital visibility. Success no longer depends on attracting website visitors, but on establishing credibility with AI algorithms that determine which sources merit inclusion in their curated responses. Petra Smith, Managing Director at award-winning consultancy Squirrels&Bears, reveals how this shift demands a complete reassessment of digital strategy. From the decline of traditional SEO to the rise of AI-validated authority, this exclusive contribution for The Executive Magazine examines the strategic imperatives for organisations navigating search’s new landscape

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AI Cutting Global Emissions by 5.4 Bn Tonnes

Research from the London School of Economics and Systemiq shows AI could reduce global emissions by 3.2–5.4 billion tonnes by 2035. By optimising renewable energy grids, accelerating alternative protein adoption, and improving mobility efficiency, AI delivers net climate benefits. Innovations such as Google DeepMind and AlphaFold exemplify its potential to drive measurable emission reductions

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Ralph Lauren Launches AI Personal Styling Assistant

Ralph Lauren announces the launch of Ask Ralph, an artificial intelligence-powered shopping companion that brings the personal stylist experience directly to consumers’ mobile devices. Using Microsoft’s Azure OpenAI technology, the platform delivers curated outfit recommendations through natural, conversational interactions, transforming how consumers discover and engage with the brand’s iconic collections on mobile devices

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