Breitling introduces the brand new Navtimer 8 collection ahead of Baselworld 2018. The Executive Magazine takes an exclusive look.
Brietling are synonymous with aviation horology, and their chronograph watches have been a staple in the aeronautical world for decades. But the focus is being shifted (in equal measures) to three more categories – land, sea and air. Brietling already produce a range of diving and racing watches, but a more defined distinction between the ranges is the next step for the brand.
Georges Kern, former CEO of watchmaker IWC has stepped in to head up Brietling’s reorganisation, and as well as the new range of Navtimer 8’s, we’re expecting more announcements at this years Baselworld fair. Kern also headed up production for Constantin and Baume & Mercier, and will be supported by the new head of design Guy Bove to created elegant, sporty and sophisticated pieces.
Looking at this new range of retro-styled, less cluttered time pieces, it’s clear to see the brand are moving away from the aeronautical inspired designs – which featured very techy looking dials with 100’s of references both on the face and the crown. We love this new, clean look – even the traditional winged logo has been substituted for a more subtle ‘B’ in a script font.
Another huge new step is the move away from quartz movement, and each watch with now feature chronometer-certified mechanics. All models fitted with Breitling’s in-house B01 movement will
feature contrast dials, while those fitted with a modified Valjoux movement will feature solid-coloureddials (above). Both chronos and a world-time UTC model feature 43mm stainless-steel cases, while the two automatic models (a day-date and a simple, three-hand version) are housed in 41mm cases.
Breitling is steeped in history, and the innovations, stories and depth of the icon brand’s past is little known, so this revival of classic design is aimed at reigniting watch enthusiasts interest once again. Extending the brand into these other areas will reach a new breed of customers. the new Navtimer 8 range is set to launch in May 2018, and range from £3,600 to £7,500
