CEOs and Social Media: A Ladder to Growth or a Slippery Slope?

A CEO's personal brand is a beacon that can significantly impact organisational reputations. The digital age poses a pertinent question: should CEOs venture into the world of social media? Platforms offer a tantalising promise of unbridled engagement and a humanised brand persona. However, with every tweet, post, or share, comes the potential to either elevate or tarnish a brand's image
Picture of Alice Weil

Alice Weil

Features Editor at The Executive Magazine

In the age where digital presence is akin to a corporate heartbeat, CEOs face the pressing question: should they actively participate on social media platforms? The stakes are high, with the potential to amplify a brand’s persona or stumble into a reputational quagmire. The quandary is not about the choice of platform, be it Facebook, X (formerly ...

 

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