CEOs and Social Media: A Ladder to Growth or a Slippery Slope?
A CEO's personal brand is a beacon that can significantly impact organisational reputations. The digital age poses a pertinent question: should CEOs venture into the world of social media? Platforms offer a tantalising promise of unbridled engagement and a humanised brand persona. However, with every tweet, post, or share, comes the potential to either elevate or tarnish a brand's image