Identifying Deepfakes: A Growing Challenge for Businesses

Fraudsters are exploiting cutting-edge AI technology to create hyper-realistic deepfakes, posing a significant threat to businesses and consumers alike. As these deceptive digital clones become nearly indistinguishable from reality, the challenge of spotting them intensifies. In this rapidly evolving landscape, understanding the nuances of deepfake technology and learning to identify their subtle indicators is crucial for safeguarding businesses against sophisticated cyber-attacks
Picture of Elizabeth Jenkins-Smalley

Elizabeth Jenkins-Smalley

Editor In Chief at The Executive Magazine

As deepfake technology evolves, fraudsters are using increasingly sophisticated AI-powered clones to deceive businesses and consumers. While there are still some telltale signs to spot these fakes, the rapid advancement of the technology suggests that these indicators may soon disappear.

Deepfakes, created using artificial intelligence to produ...


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