Influencer Marketing Unmasked: Brands Face a Regulatory Showdown

In the world of digital marketing, brands are caught in a whirlwind of regulatory scrutiny, as the spotlight intensifies on the explosive realm of influencer marketing. The Executive Magazine explore the clash between brands, influencers, and the watchful eyes of the UK Competition and Markets Authority and the Advertising Standards Authority
Picture of Alice Weil

Alice Weil

Features Editor at The Executive Magazine

In the fast-paced world of digital marketing, brands are finding themselves at the centre of a regulatory storm surrounding influencer endorsements. The UK Competition and Markets Authority (CMA) and the Advertising Standards Authority (ASA) have set their sights on agencies, influencers, and the brands they represent, cracking down on the sharp p...

 

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