M.A.D.Editions has built one of the most distinctive followings in watchmaking, and for 2026, it rewards both the hopeful and the persistent. Two new red-and-black expressions of the M.A.D.2 have arrived: the R&B, available through the brand’s celebrated raffle system, and the REDemption, reserved exclusively for loyal fans who have entered at least four previous raffles without ever winning.
The M.A.D.2 arrived in 2025 designed by MB&F founder Maximilian Büsser’s creative collaborator Eric Giroud, drawing on memories of Lausanne’s 1990s club scene, the MAD and Dolce Vita clubs, vinyl records, and the particular energy of a Technics SL-1200 at full spin. It won the Petite Aiguille Prize at the Grand Prix d’Horlogerie de Genève the same year. Not a bad start.
Now, M.A.D.Editions adds two new editions to the M.A.D.2 lineup, both working in red and black, and each with its own distinct personality and path to ownership. The collection is growing, and it is doing so on its own terms.
An Introduction into the M.A.D.2
Designed by Eric Giroud and launched in 2025, the M.A.D.2 is a 42mm stainless steel watch built around the energy of 1990s club culture. The dial mimics a vinyl record, the raised subdials reference a DJ mixing console, and the automatic winding rotor spins visibly from both sides of the case. It’s a kinetic detail that ties the whole design together.
Inside, the Swiss-made La Joux-Perret G101 calibre runs at 4Hz with 64 hours of power reserve, paired with a bi-directional jumping-hour module developed by the MB&F team. It won the Petite Aiguille Prize at the Grand Prix d’Horlogerie de Genève in 2025. That is the foundation. What follows are the two new editions built on top of it.
M.A.D.2 R&B
There is something inherently dramatic about red on black. It is a combination that has soundtracked nightlife for decades, from the neon of a late-night club entrance to the spin of a record under a single spotlight. The dial plate runs deep midnight black, and against it the red jumping-hour and trailing-minute discs do not so much contrast as collide. The grooved vinyl-record surface of the central dial, a design signature of the M.A.D.2, appears differently in this colourway, it is darker, more deliberate, as though the record has been playing a long time. The leather strap continues the theme in black, and the overall effect on the wrist is one of considered restraint punctuated by moments of vivid colour. It is not a watch that shouts, but it is not one that goes unnoticed either.
Flip it over and the turntable-style automatic winding rotor comes into view through the rear sapphire crystal spins freely, showcasing the whole design is in motion. That rotor, visible from both sides of the 42mm case, is one of the M.A.D.2’s most satisfying details: kinetic, purposeful, and entirely in keeping with the dancefloor spirit Giroud set out to capture.
Access to the R&B follows the raffle system that has become one of M.A.D.Editions’ most distinctive hallmarks. Registrations open for one week before a supervised draw, conducted under bailiff oversight, determines who gets the opportunity to purchase. No queue. No connections required. Just an equal chance, which in the context of a sought-after limited edition is a rarer thing than it ought to be.
M.A.D.2 REDemption
Red is not a subtle colour. On the M.A.D.2 REDemption, it is not trying to be. The dial plate arrives in a vivid, unambiguous red with black jumping-hour and trailing-minute discs cutting across it with sharp precision. Where the R&B works in shadow with flashes of colour, the REDemption does the opposite: it leads with the red and lets the black do the talking.
The grooved central dial, Giroud’s vinyl-record signature, present across the entire M.A.D.2 series, takes on a different character here. Against that red ground, the grooves catch the light differently, giving the dial a depth that photographs struggle to capture and a wrist presence that rewards time spent looking at it. The stroboscopic band borrowed from the Technics SL-1200 Mark 2 runs the perimeter, its Super-LumiNova stop pins glowing in low light.
Turn it over and the caseback features a turntable-style automatic winding rotor which is visible through the rear sapphire crystal, spinning with every movement. Reserved for this edition alone, It carries a special engraving: “They say I’m stubborn, I’d say persistent.” It is addressed to those who entered at least four previous M.A.D.Editions raffles and never once won. No raffle this time. No luck required. The M.A.D.Editions team contacts them directly, and the watch is theirs.
