The global pizza enterprise has appointed Jenna Bromberg as its new Chief Marketing Officer. The appointment, which took effect this month, brings a distinguished marketing professional to the helm of the company’s brand strategy.
Bromberg arrives at Papa Johns with an impressive portfolio spanning both quick-service restaurants and modern retail sectors. Her most recent position as Vice President of Brand Marketing & Creative at Carter’s Inc. showcased her ability to navigate challenging market conditions, particularly during the pandemic, whilst delivering groundbreaking marketing initiatives across multiple brands.
Todd Penegor, President and Chief Executive Officer of Papa Johns International, Inc., expressed his confidence in the appointment. “Jenna’s track record of building strong brands and driving innovative marketing campaigns makes her the ideal leader to help take the Papa Johns brand into its next chapter,” he stated. The decision reflects the company’s strategic vision to enhance its market presence through sophisticated consumer engagement and brand development.
The appointment marks a significant return to the pizza sector for Bromberg, who previously held the position of Director of Core Brand Marketing at Pizza Hut. This dual expertise in both retail and restaurant industries positions her uniquely to understand the evolving dynamics of consumer behaviour and market trends.
In her new role, Bromberg will spearhead the company’s comprehensive marketing strategy, encompassing brand development, digital customer experience, and creative initiatives. Her mandate includes the strategic elevation of the brand through data-driven campaigns and oversight of the product innovation pipeline, ensuring the continuous development of compelling menu offerings that resonate with both existing and prospective customers.
“I am eager to join Papa Johns at such an exciting time in the company’s journey,” Bromberg remarked, reflecting on her appointment. “The pizza industry has always been close to my heart, and I’m energised by the opportunity to combine my consumer retail experience with my restaurant industry background to create compelling, innovative marketing strategies that will connect with our customers as well as bring new consumers to the brand.”
Reporting directly to CEO Penegor and serving on the Papa Johns Executive Leadership Team, Bromberg’s appointment represents a significant step in the company’s strategic evolution, combining proven expertise with fresh perspective in the competitive quick-service restaurant sector.