Wavemaker has introduced its latest innovation, “Transformative Growth Toolkit,” a holistic business transformation solution nestled within its Global Consultancy practice. This initiative represents a significant step forward in offering end-to-end strategic tools designed to uncover and capitalise on untapped growth opportunities.
The toolkit empowers Wavemaker’s consultants to work closely with clients, identifying areas where the adoption of advanced marketing practices—such as AI-driven innovation, enhanced addressability, eCommerce, and sophisticated analytics—has been overlooked. These consultants orchestrate pilot programs to gauge the growth potential these practices offer, both individually and collectively. Activation specialists from Wavemaker execute these pilots alongside regular marketing activities, demonstrating their impact and integrating the insights gained into ongoing media strategies.
Strategic Impact
In an era marked by rapid and disruptive changes, Wavemaker’s consultancy arm equips global brands with the tools to experiment with and adopt cutting-edge marketing practices. This approach is designed to foster immediate growth, safeguard future outcomes, and secure a disproportionate competitive edge. Prestigious brands such as L’Oréal, Audible, Paramount, Danone, and Cadbury have already benefited from Wavemaker’s guidance, adopting innovative strategies to spur growth.
“What sets our Transformative Growth Consulting apart from more traditional consultancy is that we not only provide a clear pathway to growth through transformation, but our teams then activate the tests and learns associated with those growth opportunities. It’s a series of pilots that are easier for clients to buy into. Because we see those new pilots all the way through from diagnosis to results, we are fully accountable for the success of everything we recommend. It’s that simple end to end approach that makes transformation more achievable for clients.”
Anna Hickey, Global Consultancy Lead, Global Client President at Wavemaker
Business Performance
The introduction of Transformative Growth Consulting has proven to be a boon for Wavemaker, contributing to 20% of the company’s revenue over the past year. Operating across 80 markets, Wavemaker’s consultancy team draws upon an extensive network of over 1,400 experts, nine centers of excellence, and more than 1,000 innovation partners. With plans to further augment its team with top-tier talent, Wavemaker is poised for continued success in redefining the landscape of media consultancy.