Bytes Technology Group (BTG), has confirmed Sam Mudd as its new Chief Executive Officer. Mudd, who had served as the interim CEO since February, assumes her new role with immediate effect.

Mudd’s elevation to permanent CEO follows a rigorous selection process overseen by BTG’s Chairman, Patrick De Smedt, and supported by a premier external search firm. This transition comes after the resignation of former CEO Neil Murphy.

Having helmed Phoenix Software for a decade prior to its acquisition by Bytes in 2017, Mudd has been instrumental in driving significant organic growth. Her leadership has notably contributed to BTG’s prosperity.

De Smedt praised Mudd’s capabilities, stating, “As Interim CEO and in her previous role as managing director of Phoenix, Sam has demonstrated her natural ability as a leader and her ambition to take BTG forward. The board agreed that she was the outstanding candidate for the role and we are all looking forward to continuing to work closely with her to capitalise on the significant opportunity ahead.”

Expressing her enthusiasm for her new role, Mudd remarked, “I am very excited to be appointed as BTG’s new CEO. What has become even clearer in the past few months is the strength of our relationships with customers and the depth of our vendor partnerships. All of this is underpinned by the quality of our people, who I truly believe are some of the best in the industry. It’s an honour to lead them and the wider company in its next chapter.”

BTG recently reported a robust performance for the financial year ended 29 February 2024, noting substantial double-digit growth in critical financial metrics such as gross profit and adjusted operating profit.