The Set Collection is delighted to announce the inclusion of two distinguished properties, further strengthening its presence in Switzerland and expanding its portfolio to 20 luxurious hotels and private residences.
Joining this prestigious collection is Ultima Geneva Quai Wilson, a lakeside haven situated on the southwest shore of Lac Leman in the heart of Geneva. This property offers uninterrupted views of Lake Geneva stretching over six kilometres, providing a refined city break experience coupled with exceptional luxury service. The property features five opulent full-floor apartments, each adorned with the finest Italian materials. Ultima Geneva Quai Wilson masterfully combines timeless architectural elements with contemporary elegance. Guests can enjoy complete exclusivity and privacy in these spacious bedroom suites, with expansive living areas offering captivating views of Lake Geneva. Additionally, the wellness areas provide an indulgent space for guests to unwind and immerse themselves in the natural beauty of Lac Leman. Ultima Geneva Quai Wilson is set to open on July 15th, 2024.
In Gstaad, The Set Collection proudly introduces Ultima Gstaad Promenade, the region’s largest and most luxurious private chalet. Spanning four floors, this exceptional property offers an abundance of space in a prime location at the heart of Gstaad. Guests can relax in two expansive living rooms or enjoy breathtaking views throughout the seasons from the wrap-around terrace. The property is equipped with a state-of-the-art spa, private cinema, playroom, private disco, and fully stocked bar, ensuring endless entertainment options for those seeking both cultural immersion and ultimate relaxation. Ultima Gstaad Promenade will officially open in September 2024.
Petar Krstic, CEO of Ultima Collection, expressed his enthusiasm for these new additions, stating, “Each new estate epitomises our unwavering commitment to exceptional, ultra-personalised luxury service, set within extraordinary private realms. As proud members of The Set Collection, we eagerly look forward to these openings and sharing them with our loyal guests.”
Robin Stangroom, Managing Director for The Set Collection, added, “We are proud and excited to introduce these two new residences to our beautifully composed collection. Each of these private residences features the same qualities that our guests appreciate about our collection of luxury hotels, from inviting design to exemplary, ultra-luxury, 5-star service, and also mark our eighth and ninth private residences to join the collection in the last 12 months.”
These luxurious retreats are the latest additions to the renowned Ultima Collection, designed to offer opulent and personalised experiences, ensuring guests feel completely at ease. Ultima Collection aims to replicate guests’ habitual lifestyles within their properties, responding to the growing demand for five-star hotel amenities combined with the discretion of a private home. Ultima continues to emerge as a leader in branded private residences, expanding its reach across Europe.
With these new properties, The Set Collection reaffirms its commitment to redefining luxury hospitality, offering unparalleled experiences in the world’s most coveted destinations. The Group continues to build a portfolio of non-competing properties while providing a platform that fosters collaboration to achieve business objectives. One of The Set Collection’s core tenets is to partner with exceptional venues that embody the spirit of their locations, a principle that aligns perfectly with Ultima Collection.
The Set Collection’s founding member hotels—Hotel Café Royal in London, Conservatorium Hotel in Amsterdam, Lutetia in Paris, and Mamilla Hotel in Jerusalem—have been joined by distinguished properties in Asia and Mexico: The Upper House in Hong Kong, The Temple House in Chengdu, The Middle House in Shanghai, and Hotel Esencia in Mexico. Recent additions to the portfolio include Ultima Gstaad, Ultima Courchevel Belvédère, Ultima Crans-Montana, Ultima Megève, Ultima Corfu, Ultima Geneva Grand Villa, The Siam in Bangkok, and Deos in Mykonos.