Soho House Unveils a New Chapter in Global Expansion

Soho House is ushering in a new era of elite social spaces with an ambitious global expansion plan that touches iconic cities from Tokyo to Charleston. As it prepares to unveil a series of stunning new locations, each offering a unique blend of local culture and Soho House’s signature style, the brand continues to redefine what it means to be a part of a distinguished global community
Picture of Aleks Bond

Aleks Bond

Luxury Travel Editor at The Executive Magazine

Soho House, with its 40 global locations, remains at the forefront of innovation in private members’ clubs, continuing its legacy of sophisticated expansion. The upcoming additions to the Soho House family, spanning continents and cultures, promise to blend the group’s hallmark design ethos with local character.

Soho House Tokyo

Set in the Aoyama district, near Omotesando, Soho House Tokyo marks the fourth venture in Asia. This latest establishment, located amidst a district celebrated for its independent boutiques, vibrant fashion scene, and art galleries, will span four floors. It will feature a rooftop pool and terrace, 42 bedrooms, and versatile event spaces. The interiors will marry the elegance of Japanese minimalist design with the inviting warmth characteristic of Soho House.

Prospective members should note that applications are not yet open. In the interim, the Cities Without Houses membership provides a way to engage with the existing Tokyo community and access Soho House’s global network.

Soho House Milan

In the heart of Milan, between Piazza San Babila and Corso Indipendenza, Soho House will transform a 1930s cinema building into a six-floor club. This location, formerly Cinema Arti and later an Olympic boxing gym, will feature over 50 bedrooms, a gym, a rooftop terrace with a pool, a courtyard, and ample club space for members to dine and socialise.

As with Tokyo, applications for membership are forthcoming. Meanwhile, the Cities Without Houses membership offers access to local events and the broader Soho House network.

Soho House Madrid

Madrid’s Chueca neighborhood will soon host Soho House Madrid. This location will ingeniously combine two historic buildings through a central courtyard into a seven-floor space, complete with a rooftop pool and gym. The design will harmonise traditional Madrilenian architecture with modern elements, reviving local arts and crafts within the club’s spaces.

Membership applications are on hold, but the Cities Without Houses membership allows prospective members to connect with the Madrid community and enjoy global Soho House benefits.

Barcelona Pool House

Scheduled to open in 2025 on Avinguda Tibidabo, the Barcelona Pool House will be the city’s third Soho House. This location will feature a gym, treatment rooms, an 18m outdoor pool, a garden, and two floors of club space. A bar and a unique revolving restaurant concept will enhance the club’s offerings. Local House members will have access to this new establishment.

Miami Pool House

Expected to open in 2024, the Miami Pool House will offer a blend of workspace and social areas. By day, it will serve as a relaxed, laptop-friendly environment, transforming at night into an event space with a terrace bar, restaurant, and a prominent outdoor pool for members and guests.

Soho House Manchester

Soho House Manchester, opening in 2025 in the historic St John’s area, will convert the former Granada Studios into a comprehensive Soho House experience. This site will cover five floors, providing areas for dining, exercising, socialising, and working, alongside a rooftop pool and terrace, and an extensive members’ gym.

Soho House Charleston

On East Bay Street in Charleston’s French Quarter, Soho House Charleston will debut in 2024. This location will transform the Victorian-era Wagener Building into a ground-floor public restaurant, with two floors of members-only space, featuring a rooftop bar and dining area overlooking the city’s port.

Grasmere House

Grasmere House, nestled in Rhinebeck, New York, will sit on a 250-acre former working farm. It will blend natural surroundings with restored 19th-century buildings and include bedrooms, diverse food and beverage outlets, and wellness amenities such as hiking, cycling, and spa services.

Soho House Sydney

Adjacent to Oxford Street, between Darlinghurst and Surry Hills, Soho House Sydney will soon emerge. It will provide a range of indoor and outdoor spaces spread over five floors, catering to dining, drinking, and socialising in a creative and cultural hub.

These new Soho House locations represent the company’s commitment to enhancing the member experience while respecting and integrating local cultural elements. Each house will offer unique attributes, ensuring members continue to enjoy unparalleled service and community, whether traveling or at home.

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