Equal Pay for Equal Play: The Business Case for Investing in Women’s Sports
Money talks in professional sports, but for decades, it has spoken different languages for men and women. Writing for The Executive Magazine, Florence Rolland discusses when female athletes shatter viewership records and sell out stadiums worldwide, the business case becomes crystal clear: equal pay isn’t just about fairness – it’s about tapping into a market projected to reach £33bn by 2030. The numbers don’t lie: investing in women’s sports is no longer optional, it’s essential
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