Author name: Elizabeth Jenkins-Smalley

In an era where data reigns supreme, B2B CMOs find themselves at the epicentre of a digital revolution. EssenceMediacom’s latest insights unveil the mounting pressures and the transformative potential of AI in the marketing realm

The scrapping of the bankers’ bonus cap in the UK marks a spirited move towards global competitiveness. This bold step accentuates the nation’s resolve to attract global talent, promising a new dawn of economic dynamism in the post-Brexit era

John Lewis embarks on a journey aimed at integrating young care leavers into the workforce. This initiative, championed by the outgoing chair Dame Sharon White, not only reveals the untapped potential residing in this overlooked segment of society but also sets a compelling precedent for other recruiters

In a pioneering move, Merkle, the esteemed data-driven customer experience management firm, has launched a global accelerator for Salesforce Commerce Cloud, charting a swift course for brands towards a modern, composable, API-first architecture. Teaming up with Contentful and Magnolia, this initiative not only extends the capacities of Salesforce Commerce Cloud but also paves the way for seamless integration with other prime enterprise content management systems.

In a striking revelation, a third of UK’s workforce has waved goodbye to their jobs, driven away by the ghost of poor management haunting the nation’s workplaces. The spotlight now shines harshly on the 82% of ‘accidental managers’, stepping into roles without the armour of formal training, leaving a trail of disenchanted employees in their wake

In a striking fusion of opportunity and adversity, Morgan Stanley emerges onto the UK’s troubled pub scene with a bid for a thousand distressed venues under Stonegate Group’s expansive umbrella. This move, spearheaded by the bank’s real estate investment arm could have a profound effect on a once-flourishing British pub culture