Author name: Molly Ferncombe

Bentley Motors has embarked on a groundbreaking journey with its first-ever global brand campaign, partnering with IPG-X. This ambitious initiative, ‘How do you Bentley?’, aims to transcend traditional automotive boundaries and establish Bentley as a leading contemporary luxury lifestyle brand

In a rapidly evolving B2B landscape, differentiation is key. Drawing insights from the Merkle B2B Marketing Podcast, we’ve pinpointed five critical areas for marketers to focus on to stand out. This article serves as your guide to navigating these insights, offering a concise blueprint for elevating your brand in today’s competitive market