Bentley Launches Its First Global Brand Campaign in Partnership with IPG-X

Bentley Motors has embarked on a groundbreaking journey with its first-ever global brand campaign, partnering with IPG-X. This ambitious initiative, ‘How do you Bentley?’, aims to transcend traditional automotive boundaries and establish Bentley as a leading contemporary luxury lifestyle brand
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Molly Ferncombe

Features Editor at The Executive Magazine

Bentley Motors, the iconic British luxury car manufacturer, has unveiled its inaugural global brand campaign, crafted in collaboration with IPG-X, a luxury custom agency under the Interpublic Group of companies. The campaign, titled ‘How do you Bentley?’, aims to solidify Bentley's status as a contemporary luxury lifestyle brand.
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