Bentley Motors, the iconic British luxury car manufacturer, has unveiled its inaugural global brand campaign, crafted in collaboration with IPG-X, a luxury custom agency under the Interpublic Group of companies. The campaign, titled ‘How do you Bentley?’, aims to solidify Bentley's status as a contemporary luxury lifestyle brand.
This 360-degree in...
Bentley Launches Its First Global Brand Campaign in Partnership with IPG-X
Bentley Motors has embarked on a groundbreaking journey with its first-ever global brand campaign, partnering with IPG-X. This ambitious initiative, ‘How do you Bentley?’, aims to transcend traditional automotive boundaries and establish Bentley as a leading contemporary luxury lifestyle brand
Molly Ferncombe
Features Editor at The Executive Magazine