Bentley has always understood that the most desirable vehicles are expressions of how their owners choose to live. The Bentayga EWB Chalet Edition takes that idea, pairing it with Mulliner’s hand-crafted capabilities with the aesthetic vision of The Gstaad Guy, a online figure who has become one of the most authoritative cultural commentators on the world of ultra-luxury.

The collaboration marks a first for The Gstaad Guy, who has worked with the marque to produce a dedicated limited-edition collection. Built on the extended wheelbase Bentayga Azure platform, the Chalet Edition is designed for journeys between Alpine destinations that are every bit as refined as the destinations themselves.

The Gstaad Guy’s audience is reported to be one of the highest concentrations of ultra-high-net-worth individuals of any single social media following, his voice carries weight in the world of exceptional living. His fictional characters, Constance and Colton, navigate the rituals and excesses of high society with knowing humour and real fluency, making him a natural creative partner for a project of this kind.

Inside the chalet on wheels

The interior is where the Chalet Edition truly comes into its own. Four comfort seats, each engineered to reduce fatigue on longer journeys, are paired with a rear centre console that keeps everything within easy reach.

Rich Saddle leather covers the primary surfaces alongside discreet tweed detailing, diamond-quilted panels and Liquid Amber open-pore wood veneers. The combination is deliberately warm and tonal, evoking the character of an Alpine property. Fireglow accents provide depth and Saddle-coloured speaker grilles integrate the highest-specification Naim for Bentley audio system into the surrounding cabin with complete visual coherence.

“When I story-tell through my ‘Gstaad Guy’, I think of a real-life Gstaad ‘guy’. A type of person that expects the best of the best, in all that they do and consume. A connoisseur, seeking the best vacations, homes and modes of transport in between. While always prioritising the Gstaad values of togetherness, warmth, excellence in the air, at sea and on the road. And since a Mulliner Bentley Bentayga is the best option for a Gstaad ‘guy’, it is the only option for The Gstaad Guy. That’s how the idea for The Chalet Bentayga was born.”

The Gstaad Guy

A hand-rendered chalet graphic on the front wing panel sits alongside The Gstaad Guy’s emblem, each applied through laser etching and repeated with discreet badging on the seat inserts and fascia panels. His Alpine Flower motif is embroidered in rich red and green tones onto the headrests and cushions, a nod to Swiss heritage that never overstays its welcome. Personalised animated welcome lamps complete the experience on entry.

The Mulliner process

Hugo R. Chizlett, Lead Designer for Bentley Mulliner, describes a creative process built on a clear brief. The Gstaad Guy came with a vision, and Mulliner’s task was to bring it to life through bespoke textures, finishes and materials that felt wholly his own while remaining unmistakably Bentley.

“The Gstaad Guy had a very clear vision of what he wanted to achieve with The Chalet Edition. We were able to explore various bespoke textures and finishes to bring this car to life in an elegant way, that fit this special client’s personality completely, whilst still feeling Bentley. The Chalet Edition values craftsmanship, materials and atmosphere over overt statements. Each choice – from palette to materials and finishes – reflects quiet confidence and understanding that true luxury is recognised without needing to be announced.”

Hugo R. Chizlett, Lead Designer, Bentley Mulliner

That ethos runs through every detail of the specification. From the rich tweed, the intricate embroidery, the burnished Fireglow pinstripe, each element is chosen specifically and placed with care, layering warmth and texture into the cabin.

Finished by hand

The exterior of the Chalet Edition is finished in a bespoke hand-sprayed Light Tudor Grey. Sixty hours of hand-spraying is what it takes to achieve a finish of this quality, and it is entirely in keeping with the level of attention lavished throughout the rest of the car. A Bronze painted Styling Specification, with a Fireglow pinstripe accent to the lower trim, introduces a layer of visual complexity without disrupting the overall sense of control.

Chalet Edition exterior badging sits on the front wings, and bespoke treadplates complete the exterior treatment. For those wishing to extend the specification further, bespoke Saddle leather boot protectors are available, featuring Fireglow binding and Alpine embroidery on Saddle hides. Whether the next destination is a ski resort or a coastal property, the Chalet Edition arrives dressed for both.

The Bentayga EWB Chalet Edition is available exclusively through Bentley Mulliner.