LuxExperience B.V., the NYSE-listed digital luxury group, has named Francis Belin as the new CEO of Mytheresa, beginning 1 January 2026. Belin’s arrival marks an exciting new chapter for the platform, bringing together decades of experience in luxury goods, auction houses, and high-net-worth client relations. Known for blending business acumen with a deep understanding of craftsmanship and curation, Belin is well-positioned to guide Mytheresa’s next phase of international growth.
Belin joins Mytheresa from Christie’s, where he served as President Asia Pacific while overseeing the global luxury and Asian art divisions. During his tenure, he played a pivotal role in securing landmark collections and expanding the auction house’s influence across key international markets. Beyond art, he contributed to strategic acquisitions, including Gooding & Company, a California-based collector car auction house, demonstrating his ability to identify growth opportunities across diverse luxury sectors.
Before Christie’s, Belin built a distinguished career spanning Swarovski and Richemont, gaining hands-on experience with high-end jewellery, watches, and fashion. Early in his professional journey, he worked at McKinsey & Company, honing his skills in strategy and management. Academically, he holds degrees from ESSEC in France and the University of Mannheim in Germany, where he studied International Management and Psychology.
A New Chapter for Mytheresa
Belin succeeds Michael Kliger, who has led Mytheresa for the past decade, transforming it from a respected online boutique into one of the world’s leading multi-brand luxury platforms. Under Kliger’s leadership, the platform carved out a distinctive identity, combining a curated selection of high-fashion brands with a seamless digital experience. Kliger will remain CEO of LuxExperience Group, overseeing the wider portfolio including NET-A-PORTER, MR PORTER, and YOOX. The Mytheresa leadership team, comprising the heads of marketing, creative, buying, commercial, and growth, will remain intact, ensuring continuity across all operations.
“I am truly honored to take on the lead of Mytheresa. I am deeply impressed by the robust business model and strong brand positioning that Mytheresa has established under Michael´s leadership. I look forward to working alongside the talented team to unlock Mytheresa’s next phase of global growth as an industry leader in the luxury market.”
Francis Belin, Chief Executive Officer, Mytheresa
Belin’s international experience is one of his greatest assets. Having managed operations across Asia Pacific, he has a deep understanding of luxury markets beyond Europe and North America—regions where high-net-worth populations are growing fast and opportunities abound. At Christie’s, he learned how to tailor experiences for discerning clients, build lasting relationships, and appreciate cultural nuances—all skills that translate perfectly to luxury e-commerce.
A Platform Built on Curation and Experience
From its origins as a boutique in 1987 to launching online in 2006, Mytheresa has become synonymous with curated luxury. Today, the platform offers around 250 brands across womenswear, menswear, kidswear, fine jewellery, and lifestyle categories. Iconic houses such as Bottega Veneta, Gucci, Prada, Saint Laurent, Moncler, and Valentino sit alongside emerging designers, creating a carefully balanced mix that appeals to discerning shoppers.
What sets Mytheresa apart is not just its range, but the way it presents it. The platform combines cutting-edge technology with a highly personalised service approach. Detailed product storytelling, expert curation, and seamless delivery ensure that every interaction feels tailored, whether a client is browsing from Milan, New York, or Hong Kong. In fiscal year 2025, Mytheresa achieved €988.5 million in gross merchandise value, a testament to the enduring appeal of its luxury proposition.
Luxury in the Digital Age
Belin steps into leadership at a pivotal moment for digital luxury. While consumer expectations are evolving rapidly, the core principles of luxury—quality, craftsmanship, exclusivity, and service—remain unchanged. Belin’s approach, informed by his auction house experience, emphasises the emotional connection between the customer and the product. Whether through limited-edition pieces, curated selections, or exceptional service, Mytheresa aims to make every interaction feel personal and memorable.
Technology plays a critical role in this vision. Mytheresa’s platform infrastructure allows for seamless integration across devices, predictive recommendations, and a smooth checkout experience—all essential in catering to a clientele accustomed to excellence. Belin sees the challenge as an opportunity: blending tradition and innovation to maintain the intimacy and exclusivity of luxury in a digital world.
Part of the LuxExperience Portfolio
Mytheresa is part of the LuxExperience luxury segment alongside NET-A-PORTER and MR PORTER. Together, these platforms cover womenswear, menswear, kidswear, fine jewellery, watches, and lifestyle products. YOOX complements the group’s portfolio as an off-price platform, specialising in off-season luxury goods. Trading on the New York Stock Exchange, LuxExperience maintains a global footprint while embracing the flexibility and responsiveness of digital platforms.
Belin’s arrival ensures continuity in leadership while also signalling a new phase of ambition for Mytheresa. With a strong foundation in place and a focus on curated luxury, the platform is well-positioned to expand its reach, deepen customer relationships, and continue setting the standard for online luxury shopping.