Omega has announced a collaboration with the auction house Sotheby’s, to present a unique opportunity for timepiece aficionados and philanthropists alike. From February 12 through February 24, Omega will auction 11 exclusive MoonSwatch Moonshine Gold suitcases, each encompassing the complete set of 11 Omega x Swatch “Mission to Moonshine Gold” watches. This marks the inaugural occasion these coveted models are available as a collection, accompanied by a special suitcase never before offered for purchase, providing a singular opportunity to acquire a distinctive ensemble of timepieces.
The entirety of the auction proceeds will be benevolently donated to Orbis International, a long-standing partner of Omega, dedicated to combating preventable blindness and vision impairment worldwide. This gesture underscores Omega’s enduring commitment to social responsibility and its support for Orbis’s vital mission.
Prior to the auction’s culmination on February 24, the “Mission to Moonshine Gold” suitcases will be exhibited at 11 Omega Boutiques globally, from February 1 to 11, in cities including Zurich, Tokyo, Bangkok, Singapore, Hong Kong, Beijing, New York, London, Milan, Paris, and Sydney. This international showcase invites enthusiasts to witness firsthand the collection up for auction.
Omega’s Enduring Support for Orbis
Orbis International’s efforts are particularly impactful for children, offering many the precious first glimpse of their parents, the moon, and the stars. Through its comprehensive programs and the unique Flying Eye Hospital, Orbis has extended care to millions, while simultaneously enhancing the skills of eye care professionals in the most underserved regions. Omega’s partnership with Orbis, dating back to 2011, is a testament to the brand’s dedication to making a tangible difference in the lives of those in need.
The Collection’s Distinctive Features
The “Mission to Moonshine Gold” timepieces, introduced throughout 2023, are distinguished by their seconds hands, each coated in 18K Moonshine™ Gold. This exclusive alloy, developed by Omega, is renowned for its subtle hue and enduring radiance. The collection’s attention to detail is evident in the unique designs adorning each seconds hand, ranging from a strawberry motif for the Strawberry Moon to a lollipop design reminiscent of the Speedmaster CK2998 model from 1961.
The Auction’s Unique Offerings
The auctioned suitcases themselves are artefacts of distinction, containing a golden monocle adorned with the Omega x Swatch logo and an exclusive coin, engraved with the aviation code of the city each suitcase represents. Moreover, this code is inscribed on the side of every watch within the respective suitcase, adding a personalised touch to the collection.
The auction, hosted by Sotheby’s, will be accessible worldwide via Sothebys.com, aligning with the next full moon from February 12 to February 24. This space-inspired series promises to captivate enthusiasts around the globe.
Honoring the Speedmaster Moonwatch Professional
The genesis of the MoonSwatch collection, a collaboration between Omega and Swatch, can be traced back to its highly anticipated launch in March 2022. Celebrated for its innovative use of BIOCERAMIC and vibrant homage to space and the planets, the collection pays tribute to the iconic Omega Speedmaster design, further solidifying its legacy in the annals of timepiece history.