Ralph Lauren and The All England Lawn Tennis Club have signed a historic multi-year extension, and with it they carry one of the most enduring pairings in global sport into a third decade. The timing could hardly be better, as the renewal arrives alongside the brand’s biggest London push yet, all of it building towards The Championships.
One detail does most of the talking. The house is still the first and only designer in Wimbledon’s 149-year history to be named Official Outfitter, and it has held that role without a break since 2006. The company cleared $8 billion in revenue for its 2026 financial year, which closed in March, and that momentum funds a full season of activity across a Sloane Square residency, a reworked New Bond Street flagship and a debut Purple Label capsule.
Twenty years and counting
The story starts in 2006, when the brand became the first designer trusted to create the uniforms for Wimbledon’s on-court officials. Two decades later it dresses the umpires, line officials and ball crew who frame every match, and it has shaped how the whole tournament looks to the world.
The All England Club puts the strength of the pairing down to a shared love of heritage and a readiness to evolve. That mix has taken the relationship from a single uniform brief to a defining part of the season at SW19.
“As we enter our third decade together, we look forward to continuing to shape the style of The Championships with Ralph Lauren.”
Deborah Jevans CBE, Chair, The All England Lawn Tennis Club
The Official Outfitter title is what sets this apart from every other brand attached to the tournament. Plenty of names sponsor Wimbledon. Only one dresses it, and no other fashion house has ever been handed that job across the tournament’s entire history. Twenty years of consistency has turned the white-and-green look of the courts into something the audience now reads as pure Wimbledon, season after season.
Built on sport
Sport has run through the brand for close to sixty years, with a design language rooted in authenticity, aspiration and timeless style. Wimbledon joins a roster of sporting ties that already takes in the US Open, the U.S. Olympic and Paralympic Team and the United States Ryder Cup Team.
Those relationships have put the label right where style and competition cross over, across generations of fans. The Wimbledon renewal cements its place as a global lifestyle brand and its appetite for platforms that carry real cultural weight.
“It has been an honor to be part of one of the most cherished moments in global sport for the past 20 years. We are proud to continue our journey with The Championships, Wimbledon and to carry forward its unrivaled spirit to audiences around the world.”
David Lauren, Chief Branding & Innovation Officer, Ralph Lauren Corporation
The clubhouse lands
The anniversary spills way past the grounds with a four-week Summer of Sport residency on Sloane Square, open from June. The whole thing orbits the RL Clubhouse, framed by oversized Polo Bear grass sculptures and packed with live panel talks, floral arranging and biscuit-decorating workshops, family lawn games and children’s entertainment.
From 29 June the clubhouse becomes a viewing platform, with daily match screenings running right through the fortnight. A Ralph’s Coffee stand pours a summer menu of Pimm’s, iced lemonade, soft-serve ice cream and coffee, while the RL Club Shop stocks a tight edit of vintage Polo for collectors.
The residency is one piece of a takeover that reaches the brand’s New Bond Street flagship too. Its windows have been redone as a Wimbledon facade, matches stream live throughout The Championships, and a Ralph’s Coffee pop-up on the ground floor and terrace pulls guests in over tea, coffee and juices.
The grounds get the full treatment as well, as the Southern Village becomes the Boutique & Café by Ralph Lauren, all bistro chairs and white-and-green florals nodding to Centre Court, and near the famous Queue an immersive experience inspired by the ball boys and girls tests visitors on speed, agility and reflexes.
The Purple Label drop
The brand saves a first for the milestone with a Purple Label capsule designed purely for Wimbledon, crafted in Italy. The standouts speak for themselves: a reversible Wimbledon Forsythe jacket in cotton-cashmere twill, a cable-knit cardigan blending cotton and mulberry silk, and a Polo Bear sweater finished with linen and leather appliqué on soft cashmere.
Two collections and a string of immersive activations carry it from London to New York and Hong Kong, while vintage Polo Ralph Lauren pieces from 2006 to 2020 turn up across the New Bond Street flagship, the Sloane Square shop and the Wimbledon Shops for anyone chasing the anniversary.