Strategic Insights for Effective Brand-Building Programs: A Three-Year Roadmap

In the ever-evolving landscape of brand cultivation, the impatience for instant gratification often overshadows the profound journey that unfolds over time. At the crossroads of ambition and reality, CMOs and CFOs often struggle with collaboration and communication. We explore the three-year roadmap for an effective brand-building strategy that aims to close the gap between marketing and finance.
Picture of Elizabeth Jenkins-Smalley

Elizabeth Jenkins-Smalley

Editor In Chief at The Executive Magazine

In the dynamic realm of brand-building, the desire for swift returns on investment often pressures CMOs to seek immediate results. Yet, a critical juncture is reached when bridging the understanding between CMOs and CFOs. A Forrester Research survey reveals that only 37% of CMOs emphasise the significance of a robust CFO relationship. This discrep...


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