Trilliad has named Rob Gold as President, EMEA, as the Maryland-headquartered company continues to build out its senior leadership team across global markets. His appointment brings considerable depth to the organisation’s European, Middle Eastern and African operations, drawing on a career that has spanned the US, UK and EMEA and encompassed some of the world’s most recognised B2B brands.
“Rob is one of the most respected leaders in global B2B marketing. He has spent his career breaking down silos, connecting strategy to execution, and driving measurable growth for some of the world’s most respected B2B organisations.”
Craig Dempster, Chief Executive Officer, Trilliad
The hire follows a period of deliberate growth at Trilliad, which has positioned itself as a Growth Services Provider unifying Sales, Marketing and Customer Success for enterprise B2B organisations. With Rob’s arrival, the company adds a leader with a specific track record in data-driven, technology-enabled marketing at scale, qualities that align closely with where the business is heading.
Building Growth at Scale
Rob arrives at Trilliad with close to 20 years of leadership experience across some of the most prominent B2B agencies in the world. Most recently, he served as President of Dentsu B2B for seven years, a tenure during which he oversaw enterprise-scale demand generation programmes and led high-performing teams across international markets. Prior to that role, he held the position of UK Managing Director at DWA, a Merkle company, before becoming UK Chief Executive Officer following its integration into Merkle B2B.
That progression through senior roles at major agency networks has given Gold a working knowledge of how large B2B organisations operate, where growth strategies stall, and what it takes to connect brand thinking to commercial outcomes. It is precisely that combination of strategic and operational experience that Trilliad was looking for as it looks to deepen its EMEA footprint.
Priorities for the EMEA market
Rob Gold’s remit at Trilliad centres on three areas: executing the company’s Growth Services Provider vision across the EMEA region, expanding market penetration of its service offering, and driving measurable value for clients. These priorities reflect both the opportunity Trilliad sees in the region and the complexity that enterprise B2B organisations are navigating as they look to align revenue-generating functions more effectively.
“Trilliad is doing something genuinely different in the B2B space by bringing together the full spectrum of growth capabilities under one roof and putting data and alignment at the centre. That’s the challenge every enterprise B2B brand is wrestling with right now, and Trilliad has built the model to solve it.”
Rob Gold, President, EMEA, Trilliad
Building a Team
Rob’s arrival is the latest in a series of senior appointments at Trilliad that signal a clear intent to build out the company’s executive bench. He joins Owen McCorry, who recently took up the role of Chief Growth Officer, and Matt Naeger, appointed as Chief Solutions Officer. Together, the three represent a deliberate effort to assemble a leadership team capable of delivering the full scope of what Trilliad promises its clients.
It’s a considerable scope, Trilliad operates as the parent company of Sandler, a global leader in sales training and performance solutions, Just Global, a full-service B2B marketing agency, and Sercante, a technology consulting partner focused on marketing and sales solutions. Across these businesses, the organisation works to improve seller productivity, reduce cost per lead, shorten sales cycles and increase customer lifetime value.
A model built for modern revenue leaders
Enterprise B2B growth has become harder to manage when Sales, Marketing and Customer Success operate independently of one another. By bringing these functions together under a unified growth services model, the company aims to create greater efficiency and predictability for its clients’ revenue operations.
Rob’s experience navigating exactly this kind of complexity within major agency environments makes him a credible figure to lead that conversation in EMEA. With a strengthened leadership team now in place, the company looks well positioned to put that ambition to work across one of its most strategically important regions.