Author name: Alice Weil

Features Editor at The Executive Magazine

CEOs and Social Media: A Ladder to Growth or a Slippery Slope?

A CEO’s personal brand is a beacon that can significantly impact organisational reputations. The digital age poses a pertinent question: should CEOs venture into the world of social media? Platforms offer a tantalising promise of unbridled engagement and a humanised brand persona. However, with every tweet, post, or share, comes the potential to either elevate or tarnish a brand’s image

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Navigating Inclusive Marketing in a Polarised Landscape

In a society vibrantly debating social issues, businesses find themselves navigating the delicate waters of inclusive marketing amidst surging culture wars. The rise of ‘woke’ culture beckons corporations to resonate with a socially aware demographic, yet a misstep could tarnish brands. We traverses the tightrope of inclusivity in marketing, shedding light on the quest for a balanced, authentic engagement amidst societal demands.

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Circles Redefines Employee Well-being and Interconnectivity for the Modern Workplace

In an era where the traditional boundaries of work are being remodelled, the quest for a harmonious work-life balance and enriched employee interactions stands paramount. Circles, a vanguard in crafting employee experience solutions, and a notable subsidiary of Sodexo, emerges as a harbinger of this new epoch

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UK Regulatory Approval Paves Way for Microsoft’s $69 Billion Acquisition of Activision Blizzard

In a significant turn of events, Microsoft has successfully navigated the regulatory maze to secure a nod from the UK’s CMA for its colossal $69 billion acquisition of Activision Blizzard Inc. This approval propels the tech giant closer to sealing the largest gaming deal in history

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