Lord Sugar Backs Apprentice Winner with Major Investment

Lord Alan Sugar’s latest venture marks a significant milestone as he officially invests in R Nation, the business spearheaded by Rachel Woolford, the most recent champion of BBC One’s The Apprentice. This strategic move not only underscores Sugar’s enduring commitment to fostering entrepreneurial talent but also sets the stage for R Nation’s potential transformation under his seasoned guidance
Picture of Alice Weil

Alice Weil

Features Editor at The Executive Magazine

Lord Alan Sugar has officially invested in R Nation, the enterprise helmed by Rachel Woolford, the latest victor of BBC One’s The Apprentice. Woolford secured the £250,000 investment after triumphing over Phil Turner in the show’s finale, which aired in April.

Documents filed with Companies House reveal that Lord Sugar’s investment firm, Amsves...


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