The motorsport landscape is set for transformation as two industry leaders forge an unprecedented alliance. From 2026, the future Audi F1 Team will race under the title partnership of Revolut, the European financial technology company that has scaled rapidly across global markets since its launch in 2015.
The first of it’s kind, this collaboration extends beyond traditional sponsorship arrangements. The partnership integrates Audi’s high-profile entry into Formula 1 with Revolut’s digital-first capabilities, aiming to reimagine fan engagement and modernise financial operations within motorsport. At its core lies a shared commitment to challenging convention and driving continuous innovation across their respective industries.
A Partnership Built for Performance
The alliance brings together two premium brands with complementary strengths and shared ambition.
“Audi is entering Formula 1 with a clear ambition: to use the platform as a technologically relevant and economically sustainable investment in the future of the Audi brand.”
Gernot Döllner – CEO of AUDI AG and Chairman of the Board at Sauber Motorsport AG
Formula 1’s expansive global reach, boasting approximately 820 million fans and 1.6 billion television viewers in 2024, offers both parties access to new demographics. This aligns with Revolut’s global growth trajectory as it nears 100 million customers worldwide, creating a mutually beneficial platform for brand development and customer acquisition.
Engineering Smarter Team Operations
Revolut Business will be embedded into the financial operations of the Audi F1 Team from 2026, marking a shift from traditional sponsorship to full operational integration. This move promises to streamline back-end financial processes, bringing efficiency through Revolut’s digital-native infrastructure.
Consumer-facing enhancements are also in focus. Revolut’s advanced checkout technology will power team merchandise operations, delivering seamless retail experiences to fans globally. These enhancements reflect broader industry shifts towards digital transformation and experience-led commerce.
Technology-Driven Fan Engagement
The partnership will create new models of interaction between teams and supporters, with exclusive experiences and offers made available to Revolut customers. These initiatives aim to expand Formula 1’s appeal among younger audiences and emerging markets, extending engagement well beyond traditional fan bases.
“This is more than a brand fit; it is a strategic alliance, engineered to challenge conventions in motorsport. From 2026, Revolut’s digital-first solutions will power key areas of our operations while also redefining how fans and communities engage with our team.” Jonathan Wheatley – Team Principal of the future Audi F1 Team
Shifting Gears Ahead of Market Change
The timing of the alliance is no coincidence. In 2026, Formula 1 will introduce new technical regulations focused on greater electrification, sustainable fuels, and enforced cost caps, objectives that align closely with Audi’s sustainability agenda and Revolut’s forward-looking business model.
“We’re accelerating towards 100 million customers, and we’ll be bringing them into Formula 1 with unforgettable experiences at a pivotal time for the sport.” Nik Storonsky – CEO of Revolut
The partnership provides Formula 1 with access to Revolut’s expansive user base, while reinforcing Revolut’s position as Europe’s most valuable private technology company.
A Blueprint for the Future of Motorsport Partnerships
This alliance represents a shift in how brands approach Formula 1, not merely as a marketing channel. Rather than conventional sponsorship arrangements, this partnership creates mutual value through operational integration, customer experience enhancement, and shared market development initiatives.
Revolut has redefined banking with its global, digital-first approach, while Audi’s measured entry into Formula 1 reflects a calculated investment in innovation-led brand development. Together, they are setting a new standard for how technology and tradition can intersect.
As Formula 1 continues its evolution in response to audience preferences and technological advancements, the Audi-Revolut alliance offers a blueprint for future partnerships, one where shared vision, digital integration, and innovation drive mutual growth and industry relevance.