Bang & Olufsen’s hundred-year history in audio innovation informs every aspect of the Beosound Premiere. Founded in 1925 in Struer, Denmark, the company has consistently pursued the intersection of acoustic performance and distinctive design.
“Beosound Premiere transcends the conventional soundbar, it’s a sculptural masterpiece and a bold expression of acoustic artistry. Sculpted from our signature aluminium, it embodies Bang & Olufsen’s century long heritage of pioneering audio innovation in harmony with timeless design. This is not merely a product; it is a curated experience. Beosound Premiere redefines the category, transforming sound into an emotional encounter and the soundbar into a piece of art. Our commitment to craftsmanship and bespoke technology continues to shape our legacy, inspiring generations with moments of magic.“ Kristian Teär, CEO, Bang & Olufsen
Unlike most audio brands, Bang & Olufsen doesn’t hide its engineering behind fabric or plastic. Components are on display, celebrated rather than concealed. This philosophy is most visible in the Premiere. Factory 5 in Struer, known for precision metalwork, worked closely with the design team to realise the vision.
Precision of Engineering
The Premiere’s body is solid aluminium, pearl-blasted to a matte finish that softens reflections without diminishing presence. Building a slim frame around ten drivers was no small feat. Every joint, extrusion, and machined edge is executed with a meticulous precision. It the centre sits an up-firing tweeter, turned from aluminium, a feature that is as functional as it is aesthetic. Surrounding it are 1,925 tiny perforations, a nod to the company’s founding year, that also play a part in the sound profile.
Sound unfolds from multiple angles rather than a single point. The drivers work together to deliver dialogue with clarity, bass with weight, and a spatial experience that genuinely envelops the listener.
Innovative Wide Stage Technology
The company’s latest audio innovation, Wide Stage Technology, drives the Premiere’s soundstage. The system uses digital signal processing to trick the ear into hearing speakers where there aren’t any, pushing audio well beyond the physical boundaries of the cabinet.
All ten drivers work together to fill the room with audio that handles dialogue with exceptional clarity and creates expansive soundscapes for music and film. The technology makes sound appear to come from positions well beyond the soundbar itself, which fundamentally changes the spatial relationship between listener and audio source.
Room analysis happens automatically, as the system examines its environment and adjusts accordingly, whether it’s sitting alone or integrated into a broader setup. Film soundtracks perform as directors intended, avoiding the compressed, directional limitations that plague most television audio. Music playback reveals detail and dimensionality you’d typically need dedicated high-fidelity systems to hear.
Cinema-Quality Sound
Even as a standalone device, the Premiere impresses. Dolby Atmos 7.1.4 decoding is built in, and through Beolink Surround, additional speakers can be added to create a full home cinema setup. The system adapts automatically, optimising sound across connected components.
The Premiere uses ninety subtle LEDs to quietly communicate what’s happening. Turn the volume up, switch inputs, or tweak settings, and the lights respond instantly. It’s clear and intuitive, without ever being distracting. It’s a small touch, but it changes the way you interact with the soundbar. No fumbling for buttons, no guessing which input is active. The lights guide you naturally, keeping the focus on the music or film rather than the hardware.
There’s flexibility in appearance too. Optional covers allow a shift in character from the technical clarity of bare aluminium to the warmer tones of grey melange fabric, or solid oak and dark oak. Each wooden cover gets milled from a single block, hand-finished, and carries completely unique grain patterns.
The Haute Edition
The Haute Edition takes the design further, with twenty-five numbered units featuring a radiating pattern across the aluminium surface. Light seems to move across the grooves, echoing sound waves in a tactile, visual form.
Each piece takes seventeen hours to mill, turning raw aluminium into something more like a sculpture than conventional hardware. Every unit comes with a hand-carved wooden Beoremote One and certificate of authenticity.
Availability and investment
The Beosound Premiere launches in Natural Aluminium from December 2025. Gold Tone follows in February 2026, with Black Anthracite arriving March 2026. The versatile stand enables both wall-mounting and tabletop placement, adapting to different spatial requirements.
Selected stores now display the Natural Aluminium version, with pre-orders accepted for December 3rd delivery. The Haute Edition is available immediately through selected retailers.