X Embraces A Strategic Shift Away from Traditional Ad Formats Amid Revenue Struggles

In a noteworthy move echoing a broader transformation under Elon Musk's stewardship, X, the rebranded version of Twitter, has announced a significant departure from its time-honoured advertising strategies
Picture of Alice Weil

Alice Weil

Features Editor at The Executive Magazine

According to an insightful report by Axios on Monday, the company has unveiled plans to retire a long-standing advertising format that encourages users to directly follow accounts from their timelines. This strategic overhaul comes in the wake of mounting concerns surrounding the corporation's ad revenue performance following Elon Musk's acquisiti...


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